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#Social Media
TechCrunch
TechCrunch
7h ago 12 views

Co-founder of Indian social network Koo releases a new photo sharing app

Mayank Bidawatka, co-founder of Koo, has launched PicSee, a photo-sharing app that automatically detects and shares photos of friends from users' camera rolls. This innovation addresses the challenge of personal photo sharing, aiming to simplify connections among close friends.
Co-founder of Indian social network Koo releases a new photo sharing app
A What happened
PicSee, developed by Mayank Bidawatka, co-founder of the now-defunct Indian social network Koo, aims to revolutionize personal photo sharing. The app, available on iOS and Android, automatically detects and shares photos of friends from users' camera rolls, eliminating the need for conventional messaging platforms like WhatsApp or Instagram. Users can send sharing requests, and once accepted, the app will prompt them to send new photos of their friends. Privacy is a key focus, with all processing done locally on devices and encrypted connections for sharing. However, PicSee may struggle to attract users who are accustomed to existing photo-sharing methods. The app also plans to enhance social engagement features and integrate with existing photo storage solutions.

Key insights

  • 1

    Innovative photo-sharing approach

    PicSee automates photo sharing, addressing common user frustrations.

  • 2

    Privacy-focused design

    The app processes data locally, ensuring user privacy.

  • 3

    Challenges in user adoption

    Existing habits may hinder users from switching to PicSee.

Takeaways

PicSee represents a novel approach to photo sharing, but its success will depend on overcoming user inertia and demonstrating clear advantages over established platforms.