A
What happened
Food-forward convenience stores are increasingly attracting breakfast customers away from fast-food chains, with visits to these stores rising 9% compared to a 1% increase for fast-food. The trend is driven by a growing preference for prepared foods and a wider variety of options at convenience stores. As consumer habits shift, fast-food chains are adapting by incorporating breakfast items into value meals and observing successful strategies from convenience stores. This shift highlights the evolving landscape of the breakfast market.
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Key insights
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1
Rise of Convenience Stores
Convenience stores are gaining market share in breakfast sales.
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2
Consumer Preferences Shift
More consumers view c-stores as viable alternatives to fast-food.
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3
Fast-Food Adaptation
Fast-food chains are adopting strategies from convenience stores.
Takeaways
The competition for breakfast customers is intensifying as convenience stores innovate and adapt to consumer preferences.