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What happened
As ancestral homes in Indian cities gradually disappear, Instagram is becoming an unexpected platform for preserving their memories. This article explores how the social media platform is being used to document and share glimpses of these traditional homes, creating a digital archive that keeps their stories alive.
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Key insights
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Digital Nostalgia
Instagram serves as a digital repository where individuals share images and stories of old homes, capturing the nostalgia and cultural significance they hold.
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Preservation Through Social Media
As urbanization leads to the destruction of traditional homes, social media platforms like Instagram play a crucial role in preserving architectural heritage and personal memories.
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Community Engagement
The sharing of ancestral home stories on Instagram fosters a sense of community among users, encouraging discussions and connections centered around cultural heritage.