A
What happened
The dirty soda trend, popularized by Utah-based drink chain Swig, is reinvigorating the beverage market, prompting major companies like PepsiCo to introduce new products. Dirty soda, which combines carbonated soft drinks with flavored syrups and cream, has seen a rise in availability, with 2.7% of U.S. eateries now offering such drinks. PepsiCo plans to unveil two new ready-to-drink dirty soda-inspired beverages, following the success of its Wild Cherry & Cream flavor. The trend has also attracted younger consumers, particularly women aged 18-35, who are drawn to its customizable nature and lower caffeine content compared to coffee. As the trend continues to grow, it is helping to reverse a long-standing decline in soda consumption, with projections indicating a slight increase in carbonated soft drink sales in the coming years.
★
Key insights
-
1
Revival of Soda Consumption
Dirty soda is helping to reverse the decline in soda consumption in the U.S.
-
2
Expansion of Offerings
Major brands are launching new dirty soda-inspired products to capitalize on the trend.
-
3
Attraction of Younger Consumers
The trend is particularly appealing to younger demographics, boosting sales.
-
4
Customization Appeal
Dirty soda allows for creative customization, attracting a diverse consumer base.
Takeaways
The dirty soda trend represents a significant shift in consumer preferences within the beverage industry.