Ghazal Alagh, co-founder of Mamaearth, faced numerous rejections throughout her entrepreneurial journey, from skepticism among close contacts to dismissive investors and even team members. Rather than succumbing to these setbacks, she embraced rejection as a vital source of data and clarity. Alagh developed three key strategies: treating rejection as feedback rather than a verdict, focusing on securing one affirmative response amidst a sea of 'no's, and using rejection to filter out misaligned partners and team members. This mindset shift not only helped her refine her business model but also strengthened her resolve, ultimately leading to Mamaearth's significant market presence and valuation. Alagh's experience serves as a powerful reminder for entrepreneurs about the necessity of courage and resilience in the face of adversity.