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Moneycontrol
Moneycontrol
1y ago 343 views

IndiGo Introduces 'IndiGo Stretch' Business Class on 12 Routes

IndiGo, India's leading airline, has launched a new business class service named 'IndiGo Stretch' on 12 specific routes. The fares for this premium service start at ₹18,018. This new offering aims to cater to the growing demand for premium services among frequent flyers and business travelers.
IndiGo Introduces 'IndiGo Stretch' Business Class on 12 Routes
A What happened
IndiGo, India's leading airline, has launched a new business class service named 'IndiGo Stretch' on 12 specific routes. The fares for this premium service start at ₹18,018. This new offering aims to cater to the growing demand for premium services among frequent flyers and business travelers.
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Key insights

  • 1

    Strategic Expansion

    IndiGo's introduction of 'IndiGo Stretch' aligns with its strategy to capture a larger share of the premium travel market, which is seeing increasing demand.

  • 2

    Competitive Pricing

    The starting price of ₹18,018 makes 'IndiGo Stretch' a competitive option against other business class services offered by rival airlines, potentially attracting cost-sensitive business travelers.

  • 3

    Route Selection

    The selection of 12 specific routes for this service indicates IndiGo's targeted approach in offering premium services on high-demand or high-revenue routes.

  • 4

    Market Position

    With this launch, IndiGo is positioning itself not just as a low-cost carrier but also as a versatile airline capable of catering to both economy and premium passengers.

Takeaways

IndiGo's launch of 'IndiGo Stretch' business class service is a strategic move to tap into the lucrative premium travel market. By offering competitive pricing and targeting specific high-demand routes, IndiGo aims to strengthen its market position and attract a broader range of passengers.