The emergence of the terms 'Rohana' and 'Rojali' in Indonesia signifies a growing trend of window shopping, where consumers visit malls without the intention to buy. Sales figures from major retailers indicate a decline in consumer spending, reflecting economic pressures on the middle class. Despite a reported GDP growth of 5.12% in the second quarter, many Indonesians express dissatisfaction with their economic situation, leading to protests against budget cuts in essential services. Experts suggest that while some segments of the population are tightening their belts, others are shifting their spending towards online shopping and entertainment. The digital economy is reshaping consumer habits, with many preferring the convenience of e-commerce over traditional retail experiences. This shift is particularly evident among younger consumers, who are increasingly skeptical about the government's economic plans.