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1y ago 305 views

Ranbir Kapoor and AI Feature in New Oppo Reno12 Series Campaign

In a recent promotional campaign for the Oppo Reno12 series, Bollywood actor Ranbir Kapoor teams up with Oppo's advanced AI technology. The campaign emphasizes the smartphone's innovative features, particularly its enhanced AI capabilities, aiming to attract tech-savvy consumers.
Ranbir Kapoor and AI Feature in New Oppo Reno12 Series Campaign
A What happened
In a recent promotional campaign for the Oppo Reno12 series, Bollywood actor Ranbir Kapoor teams up with Oppo's advanced AI technology. The campaign emphasizes the smartphone's innovative features, particularly its enhanced AI capabilities, aiming to attract tech-savvy consumers.
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Key insights

  • 1

    Star Power in Marketing

    Leveraging Ranbir Kapoor's popularity, Oppo aims to attract a broader audience and create a strong brand association. The use of a well-known celebrity can significantly boost product visibility and appeal.

  • 2

    Focus on AI Capabilities

    The campaign emphasizes Oppo Reno12's advanced AI technology, showcasing features such as improved camera functionalities and user interface enhancements. This aligns with consumer demand for smarter and more intuitive devices.

  • 3

    Strategic Timing

    Launching the campaign during a festive season or major event can maximize reach and engagement, tapping into the heightened consumer activity during these periods.

Takeaways

Oppo's latest campaign for the Reno12 series, featuring Ranbir Kapoor, strategically highlights the brand's AI advancements to captivate a wider audience. By combining celebrity endorsement with cutting-edge technology, Oppo positions itself as a leader in the competitive smartphone market.