Rivian is reportedly cutting 600 jobs, which constitutes about 4% of its total workforce, in its third layoff of the year. This follows earlier cuts of 100 to 150 workers in September and June, primarily affecting its commercial and manufacturing teams. The layoffs occur as Rivian prepares to launch its R2 SUV in 2026, a crucial model for the company as it aims to ramp up production to 150,000 units annually at its Normal, Illinois factory. Despite these plans, Rivian is facing difficulties in sales, with projections indicating a 16% decline in total deliveries by the end of 2025 compared to the previous year. The company is also expanding its operations with a new factory near Atlanta to support the production of the R2 and other variants.