Key insights
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1
Psychological Drivers
The article discusses how hate-watching can be a way for people to feel superior, engage in social bonding, or simply derive pleasure from criticizing something.
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2
Impact on Popular Culture
Hate-watching can boost the popularity of shows or films, influencing ratings and even contributing to their longevity, despite negative reviews.
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3
Social Media's Role
Platforms like Twitter and Reddit amplify hate-watching by providing spaces for people to share their thoughts and find communities that feel the same way.
Takeaways
Hate-watching is a complex phenomenon driven by psychological needs and social dynamics. While it may seem paradoxical, it plays a significant role in shaping popular culture and media consumption trends.