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#Cultural Trends
CNBC
CNBC
3w ago 30 views

Trump's threats against late-night TV could spell more trouble for advertisers

Late-night programming is in turmoil with the cancellation of Colbert's show and Kimmel's suspension, raising concerns over ratings and advertising revenue.
Trump's threats against late-night TV could spell more trouble for advertisers
A What happened
Late-night television is experiencing significant upheaval, particularly with the cancellation of 'The Late Show with Stephen Colbert' and the temporary suspension of 'Jimmy Kimmel Live!'. These changes have raised questions about the future of late-night programming, especially regarding its ratings and advertising revenue. Despite a decline in traditional TV viewership, late-night shows still attract valuable advertising slots, particularly among younger audiences. However, economic challenges and political pressures are forcing media companies to reconsider their strategies. The shift towards streaming platforms and the rising costs associated with late-night shows have further complicated the landscape. As advertisers cut back on spending, the viability of late-night programming remains uncertain, with industry executives emphasizing the need for live content to maintain audience engagement.

Key insights

  • 1

    Impact of Political Influence

    Political scrutiny is affecting late-night programming decisions.

  • 2

    Shifting Advertising Strategies

    Advertisers are reassessing their investments in late-night shows.

  • 3

    Declining Viewership

    Traditional TV viewership is decreasing, impacting late-night ratings.

Takeaways

The future of late-night television remains uncertain amid economic and political challenges.

Read the full article on CNBC