In an effort to tackle the growing issue of spam, WhatsApp is introducing restrictions on the number of messages that users and businesses can send to unknown contacts without receiving a reply. This change comes as the platform has evolved from a simple messaging app to a complex communication tool, leading to an influx of messages that can overwhelm users. The company has not disclosed the specific limits it is testing but has indicated that users will be notified when they are nearing these limits. This initiative follows previous measures, such as allowing users to unsubscribe from marketing messages and limiting the number of broadcast messages. WhatsApp aims to enhance the messaging experience for its users, particularly in regions like India, where the app has a significant user base and where spam messages have become increasingly prevalent.