In this article, Jodie Cook presents methods to improve broken sales funnels through the use of ChatGPT. The focus is on aligning the funnel with the buyer's journey rather than the seller's process. Key recommendations include mapping the actual path prospects take, creating urgent and clear headlines, and sharing relatable success stories. Additionally, the article suggests expressing bold opinions to differentiate from competitors and rigorously testing funnel elements with data to optimize conversions. By implementing these strategies, businesses can create a more effective sales funnel that guides prospects smoothly from problem recognition to purchase.