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PC Gamer
PC Gamer
1y ago 255 views

Activision Conducted Secret SBMM Experiments on Call of Duty Players

Activision has been secretly experimenting with skill-based matchmaking (SBMM) on 50% of Call of Duty players. The company aimed to determine player preferences regarding SBMM and found that players generally favor SBMM even if they are unaware of its presence.
Activision Conducted Secret SBMM Experiments on Call of Duty Players
A What happened
Activision has been secretly experimenting with skill-based matchmaking (SBMM) on 50% of Call of Duty players. The company aimed to determine player preferences regarding SBMM and found that players generally favor SBMM even if they are unaware of its presence.
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Key insights

  • 1

    Secret Experimentation

    Activision conducted a covert study by decreasing SBMM for 50% of Call of Duty players to gauge the system's effectiveness and player preferences.

  • 2

    Player Preference for SBMM

    The results suggested that players enjoy SBMM more than they realize, contradicting vocal opposition from a section of the community.

Takeaways

Activision's experiment indicates that despite criticism, players prefer skill-based matchmaking in Call of Duty games. This finding may influence future matchmaking systems to enhance player satisfaction.