Activision Conducted Secret SBMM Experiments on Call of Duty Players
Summary:
Activision has been secretly experimenting with skill-based matchmaking (SBMM) on 50% of Call of Duty players. The company aimed to determine player preferences regarding SBMM and found that players generally favor SBMM even if they are unaware of its presence.Key Insights:
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Secret Experimentation: Activision conducted a covert study by decreasing SBMM for 50% of Call of Duty players to gauge the system's effectiveness and player preferences.
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Player Preference for SBMM: The results suggested that players enjoy SBMM more than they realize, contradicting vocal opposition from a section of the community.
Takeaways:
Activision's experiment indicates that despite criticism, players prefer skill-based matchmaking in Call of Duty games. This finding may influence future matchmaking systems to enhance player satisfaction.