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What happened
In the article, Terry Szuplat, a seasoned speechwriter, shares his expertise on constructing compelling arguments. Szuplat emphasizes the importance of understanding your audience, using credible evidence, and telling a story to persuade effectively. He highlights that persuasion is not just about convincing others but also about fostering understanding.
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Key insights
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The Art of Audience Awareness
Understanding your audience is crucial in crafting a persuasive argument. Tailor your message to resonate with their values and beliefs.
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The Power of Evidence
Using credible and relevant evidence strengthens your argument. It helps in building trust and credibility with your audience.
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3
Storytelling as a Persuasive Tool
Narratives and stories can make arguments more relatable and memorable, enhancing their persuasive power.