Key insights
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1
Market Expansion
Crunchyroll's decision to adjust subscription prices in India is a strategic move to expand its market presence in a region with a rapidly growing interest in anime.
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2
Competitive Pricing
By offering more competitive pricing, Crunchyroll aims to attract new subscribers and retain existing ones, countering the competition from other streaming platforms such as Netflix and Amazon Prime.
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3
Localized Content
Part of Crunchyroll's strategy includes providing more localized content tailored to the Indian audience, which could enhance user experience and engagement.