On October 8, 2025, Google Meet launched an AI-powered makeup filter, allowing users to enhance their appearance during video calls without applying real makeup. This feature includes 12 different makeup options, accessible in the 'Appearance' section under 'Portrait touch-up,' which has been available since 2023. The filter is designed to stay in place even as users move, ensuring a more authentic look during interactions. Users can activate the filter before or during a meeting, and it is disabled by default. Once a makeup style is selected, Google Meet remembers these preferences for future calls. This development positions Google Meet to better compete with other video conferencing platforms like Microsoft Teams and Zoom, which already offer similar virtual makeup features.