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What happened
Lululemon has refreshed its loungewear offerings with new collections tailored for the upcoming fall season. The Loungeful collection introduces 'street-ready sweats' made from a soft cotton-fleece blend, featuring versatile styles like high-rise sweatpants and cropped zip-ups. The Scuba Waffle collection presents a lightweight, textured fabric that retains the plush feel of its predecessor, ideal for casual wear. The BeCalm collection showcases luxurious modal styles, including flared pants and oversized tops, perfect for both yoga and casual outings. Lastly, the Softstream collection has been updated with new styles and colors, ensuring comfort and style for various occasions. These new arrivals reflect Lululemon's commitment to providing fashionable yet comfortable loungewear.
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Key insights
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1
Loungeful Collection
Features cozy sweats designed for both comfort and style.
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2
Scuba Waffle Fabric
Lightweight and textured, ideal for casual wear.
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3
BeCalm Styles
Luxurious modal fabrics for versatile athleisure.
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4
Softstream Updates
New styles and colors added to enhance comfort.
Takeaways
Lululemon's new collections cater to the growing demand for stylish and comfortable loungewear.