On October 13, 2025, Salesforce announced the launch of Agentforce 360, a significant upgrade to its AI agent platform, designed to attract enterprise customers in a competitive AI market. The new platform includes features such as Agent Script, which allows users to program AI agents for more flexible responses to customer inquiries. Additionally, Salesforce introduced Agentforce Builder, enabling users to build and deploy AI agents from a single interface. The integration with Slack aims to enhance enterprise communication, with plans for future connectors to other platforms like Gmail and Outlook. Despite the promising features, the enterprise AI sector faces challenges, as a recent MIT study indicated that 95% of AI pilots fail to reach production, highlighting the struggle for companies to justify investments in AI tools. Salesforce claims to have a significant lead with 12,000 customers for Agentforce, surpassing competitors like Google and Anthropic.