A
What happened
SoundCloud is evolving into a more social music streaming platform with the launch of new community-oriented features. Among these are playlists based on the likes of friends and favorite artists, an automated list showcasing tracks enjoyed by friends, and suggested follows. The 'Liked By Your Crew' feature provides a daily updated list of popular tracks among users' connections, while 'Liked By Playlists' offers a carousel of playlists curated from friends' preferences. Additionally, a new Trending Trackwall displays currently popular tracks with filters for easier navigation. These features are available on both web and mobile platforms. Exclusive mobile features include a 'Hot For You' daily personalized track and recommendations for users to follow, enhancing connectivity within the platform.
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Key insights
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1
Enhanced Social Interaction
New features aim to increase user engagement on SoundCloud.
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2
Competition with Spotify
SoundCloud's updates are a response to Spotify's social feature enhancements.
Takeaways
SoundCloud's new features reflect a strategic move to enhance user engagement and compete in the music streaming market.