Spotify has revealed a new partnership with Netflix that will allow select video podcasts to be showcased on the streaming platform starting in early 2026. This collaboration aims to enhance Spotify's video content offerings and bolster its advertising revenue, particularly targeting the growing demand for video among younger audiences. Initially, the partnership will feature a curated selection of podcasts from Spotify Studios and The Ringer, with plans to expand the range over time. This move comes after Spotify's previous podcast strategy, which included significant investments and acquisitions, failed to generate substantial profits. The company has since pivoted towards video content, which is experiencing rapid growth, with video consumption on its platform increasing significantly. Spotify's VP of Podcasts emphasized that this partnership will enhance discovery for creators and provide fans with more content options.