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#Cybersecurity #Aging

The ZoraSafe app wants to protect older people online and will present at TechCrunch Disrupt 2025 

ZoraSafe, a new app designed for older adults, aims to protect them from online scams and teach safety through gamified learning. This initiative is crucial as seniors are particularly vulnerable to cyber threats.
The ZoraSafe app wants to protect older people online and will present at TechCrunch Disrupt 2025 
A What happened
ZoraSafe, a startup founded by sisters Catherine and Ellie Karow, is developing an app aimed at protecting older adults from online scams and cyber threats. With the increasing vulnerability of seniors who may not be as familiar with technology, ZoraSafe seeks to provide a solution that combines protection with education. The app will feature tools such as QR code scanning for malware detection, the ability to report suspicious messages, and a community alert system for sharing known scams. The app is expected to launch soon, with a subscription fee of $12.99 per month. Future updates will include features like AI-assisted call monitoring and an NFC sticker for quick access to the app. The founders also plan to expand the app's reach to children and offer it in multiple languages, starting with Spanish, to enhance online safety across different age groups.

Key insights

  • 1

    Focus on Vulnerable Seniors

    ZoraSafe targets older adults, a demographic often overlooked in cybersecurity.

  • 2

    Gamified Learning Approach

    The app incorporates gamified microlearning to educate users on online safety.

  • 3

    Community Alert System

    Users can share scams, enhancing community awareness and protection.

Takeaways

ZoraSafe represents a significant step towards enhancing online safety for older adults, combining protective measures with educational tools to empower users against cyber threats.